Bk 13: (Jul 2, 2019): Green Giants - How Smart Companies Turn Sustainability Into Billion-Dollar Businesses

Hi Everyone...

Our July 2nd Meeting will be a discussion of Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Business (Look Inside the Book) by E. Freya Williams.

With 254 reading pages, it is approximately 8 pages a day.

Check out below a Bio & videos...

Description by GoodReads...

"What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.

Green Giants examines nine companies that are merging social responsibility with wild profitability--and reveals the six factors responsible for their success, including:

Iconoclastic Leadership fueled by deep conviction and a rebellious streak
Disruptive Innovation that uses sustainability to spur the development of radically better products and services
A Higher Purpose that ignites the company--when the mission leads, profits follow
Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer.

This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over $60 billion in revenue. What's more--many command wider profit margins and are growing faster than their conventional counterparts.

Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow."

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We discussed the following at our meeting...

*  Chipolte

* Honest Company & a few years ago trouble in labeling ingredients

* Problems promoting transportation, fracking & disposable furniture

* Whole Foods recently showed some losses

* Inspiring book on the 4 Cs

* Nike Shoes

* Disruptive Innovation

* Waterless Jeans

* Tesla - Electrical rather than mechanical engineers; cheap laptop batteries & Digital & Wireless Updates

* Prius working round the clock?

* Transparency/Truthparency -

* Method- Glad we went on the tour!!!

* I/O Psych is about all stakeholders...been since I was an undergrad!

* Some greenwashing or just image! Good focusing on behavior now.

*  “Touchy-Feely” :-) Dr. Nichols article.

* Purpose-Driven vs. Profit-Driven!  109-110

* Musk—megafactory & SolarCity

* When employees feel good about what they are doing (purpose) you get less turnover, absenteeism, injuries, ETC!

* Power drinks...97% of carbon footprint! 

* Cage Free issues

* Declining to work China - requiring animal testing.

* My Enviro. Biology book brought - Ray Anderson Interface Inc. Carpet

*  Tying compensation/bonuses to Sustainability goals also. Incentive Value!

* 95% largest 250 companies Sustainability Report

* integrate in financial plan to see goals & report

* Group Identity

* Otarian - Trash Can example

* Make it about people first not the planet

* Attitude followed behaviors...sometimes! Cigarettes banned people changed, no plastic 1 use water bottles etc!  

* Turn offs...like Pro-Life with posters of abortion...people turn away!

* Entertainment...learn something new 184

* Guilt does not sell

* Chipotle video happy at the end short (2 min) on website, followers, etc. Viral on own! 185 & 187 eliminate meat but drive more to a Sustainable restaurant.

* Bike vs Soccer mom 188. Stereotypes people have. Beginning until normal changes 189

* Tesla Champagne vs broccoli 197

* Hemp worse...felt inferior and men image 198

* Shopper $65 week

* Expensive food 199

* Sustainability Tax Walmart shopper $65 week "

* "Elite" Even shopping Whole Foods YET they are cheaper 201

* Tax things we want them to do Less! Not having consumer bear the extra price but pay now or later with health & Planet. 204

* Michael Moore - The Big One?!

* Nike plant - supervisors do not even speak their language 

* Global Manufacturing Map

* Shorter Showers/Showerheads

* Cognitive Load too much to think & understand

* Apes Palm Oil Indonesia Rain Forest

* Deforestation 15% carbon emission more than all cars & trucks on the road today

* Unilever missed it! Greenpeace did help!

* Color Code

* I bought Simply Balanced Alaskan Keta Salmon Skinless fillets 890mg EPA & DHA Omega-3 29g protein, NonGMO Sustainably caught wild at Target. Good

* Unilever Tracing Palm Oil 58% traceable.

* Hormone disrupters

* Microbeads (IL Rauner banned!)

* Payroll Turthsparency

* 73% of Fortune 500 Carbon Footprint disclosed 226

* Beekman 1802 - Goat milk all natural (Dr. Brent) I brought samples to smell. I check all three sites for best prices & record shows...certain time of year sales.

   

        HSN   (and Happy Place Home products)    QVC     Beekman 1802 Merchantile

* Cotton using more insecticides than any other crop. (25% applied worldwide) hugely water-intensive. HIGGS Index, Reformation Brand 

* Solar Roadways...Scott & Julie Brusaw...why didn't they invest in it? 

* Warby Parker - Toms

* Sweetgreen

* Panera

* BMW i8 Hybrid

* Leaf/Volt/Bolt

* Airbnb